Erin McElroy

Erin McElroy

One of Event Marketer’s 2018 Dream Team, Erin devotes her passion to driving innovation and creativity to a wide range of global projects, campaigns, and initiatives. In her role as an innovator in IBM’s corporate headquarters marketing group, she has consistently led award-winning experiences.

Program Director, Digital & Event Innovation

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About this Speaker

Erin is a change agent with a seasoned career in professional services tech consulting, media and entertainment, and corporate experiential marketing. From conceiving of Reimagine Retail in collaboration with the Fashion Institute and Tommy Hilfiger, to broadcast collaborations with ABC and Warner Brothers and inventing cognitive experiences at top tier events, such as CES, think, Gartner, and SXSW, Erin focuses on reaching people through a story and a memorable experience. She’s excited to be a part of the wave of technology, marketing, and creative evolution happening, as a result of cognition and artificial intelligence. Erin resides in Dallas, is an avid cyclist, and enjoys helping solve the world’s water and hunger crisis by sponsoring initiatives around the globe.

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