Xavi Cortadellas

Xavi Cortadellas

Head of Innovation and Design

12 May 2021, 08:15 PM

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Stages covered by Xavi

Talks covered by this speaker


The Gatorade Gx story

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About this Speaker

Head of Innovation and Design for Gatorade, Xavi is in charge of creating the innovation vision and pipeline for Gatorade and the other Pepsico Fitness Brands. Xavi also leads the expansion of Gatorade brand into new spaces -digital, services, direct to consumer and new technologies-


Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike in Spain, Mexico and Brazil and his 10 years in Gatorade.

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