Innovate to Thrive in Times of Crisis (A Pandemic Success Story)

A talk by Chelsie Rae Lee
Chief Revenue & Innovation Officer, SnackNation

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About this talk

In March of 2020, my original B2B subscription customer base was nearly decimated by the pandemic.

For many companies I know the story sadly ends there. But incredibly, my team stands strong and we continue to meet our original pre-pandemic revenue goals.

Our success factor? A strategic system and culture of innovation that was established long before the pandemic. This innovation blueprint allowed us to pivot on a dime and lean into a bigger worldview and even more success.

If “change is the only constant in life,” (thanks Heraclitus!) then why aren't we readying our organizations for not just adapting to it, but using it as an opportunity to innovate and thrive?

In this talk...

I'll give you the building blocks to setup an innovation capability (framework + culture + mindset) for your team so they can think big and act quickly no matter how chaotic the environment.

And I'll let you a peek behind the curtain on how SnackNation used that framework to pivot into a bigger and better business model within 10 days of the COVID pandemic hitting our business.

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Chelsie Rae Lee

Innovation enthusiast and successful pandemic pivoter.

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