Why a Positive Business Case Alone is Not Enough – How to be Successful in Corporate-Startup Collaboration

A talk by Michael Vormittag
Head of Innovation & Partnerships, Mercedes-Benz

12 May 2021, 01:45 PM

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About this talk

Many startup projects seem promising in the first place, but eventually fail. This talk will focus on how strategy, positioning and the right stakeholder management on both sides will increase the chances of project success.

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